In order to understand the needs of existing and potential customers, businesses need to undertake market research. Although this is universally-known and understood, the fact is that that many businesses simply do not undertake market research as often as they should – if at all. However not doing this regularly could impact each business exponentially.
Why is customer feedback so important?
Customer feedback can have a significant impact on how your company is perceived right now, while also helping to develop it in the future. Customer feedback helps to measure customer loyalty and your business objectives where consumers are concerned. However more than that, customer feedback can also help you to identify gaps in the market, your offering or services. In turn, this can help to drive forward expansion plans in order to meet the needs of your customers – or potential customers.
What can be done with customer feedback?
Armed with what your customers think of your business and its services, as well as suggestions for improvements, the possibilities are only limited to what you can achieve. If you notice a demand for a service you don’t offer for example, then you could explore the remit. Likewise if you find a service you offer isn’t really valued, reducing the importance of it and putting your resources into more fruitful areas can help your ROI.
How can Pearl Scan help?
We’re not going to lie; conducting customer feedback and analysing the results can be time consuming. But it doesn’t have to be. We can scan all of your completed customer feedback forms and questionnaires and present the results to you in an easy to understand formats for you to decipher and use to your advantage with minimal hassle.
How does it work?
We’re all about options at Pearl Scan. You can either send us your forms in a large batch, send them in bits and bobs as needed or as they come in, or you can take advantage of our complimentary collection and delivery service. For those who are running a campaign where surveys are being drip-fed, but results need to be recorded instantly, a dedicated PO Box can be set up for you for between six and 12 months.
Despite companies understanding the importance of feedback, the fact that most do not undertake it could spell disaster going forward. There’s no denying that we are facing a tough time ahead in the business world, so understanding your customers and their demand is key to ensuring you are on the right path to succeed.