The Importance of Customer Feedback

October 5th, 2015

Customer feedback is essential for the development of any business. Customers represent the beating heart of any company as they buy a product or a service. Those who don’t have a customer feedback strategy in their bag of tricks are doing themselves a dis-favour. What can be gained from customer feedback? …

Improves a Product

Listening to what customers have to say about a product, especially during development stages, can make or break the sales of something. When creating a product companies need to think what need they are trying to address and gaining customer feedback is one way to see if this is being done successfully. Intertwining product development and customer feedback can give companies a greater competitive edge against competitors.

Gives an Outside Opinion

When looking at how a company can grow and develop, some people on the project can be biased. Asking for customer feedback and review allows organisations to get an outsiders perspective about their brand. This can make for a greater identification of strengths and weaknesses, allowing a company to develop and grow based on the needs and attitudes of a consumer. Their opinion is the most important.

Identifies Market Trends

Feedback allows for the identification of new technology. Companies can gauge the reception of a competitor’s product and develop their own products to this. If something becomes an unprecedented success, companies know that they should create something that caters to the need of the audience. Likewise if something doesn’t take off as a company anticipates, then competitors know to either stray away from releasing something similar or make such a product better than before.

Improves Relations

Audiences like it when they feel like they have a voice; customers who feel involved with a company feel valued by them – especially if they make changes as a result of feedback. This increase of brand value and customer importance makes an audience want to come back to a company or service as they feel like their input is appreciated.

Does your company already use customer feedback to help it grow? Why not get in touch with us to discuss how our bespoke data scanning and customer survey scanning can benefit your organisation? Continue reading about data capture in our dedicated website.

Why Choose Pearl Scan?


In conjunction with the EN BS ISO 9001:2005, 27001, 14001 and in-house implemented quality, security and compliance procedures allow us to deliver peace of mind scanning services to our client. We are an approved document scanning and data capture scanning service provider to many reputable health, education, manufacturing, financial, logistics etc. organisations.

    ISO 9001 Registered         ISO 14001 Registered         ISO 27001 Registered         Investors In People         PCI Compliant         Member of IRM     


Founded in 2003, with almost 15 years of valuable knowledge and expertise in delivering successful document scanning and data capture services through the UK to some of the most reputable and globally known organisations.


We operate from a custom built document scanning and data capture centre, which is built around security, safety and confidentiality. The site is monitored 24hours a day by security and CCTV systems.


The document scanning and data capture bureau is equipped with the state-of-the-art dedicated document, Microfilm media, Books and Large Format Plans scanning and capture technology; catering for a wide range of document types and sizes making us a one-stop service provider for scanning and digital conversion needs . We continually invest in our staff training and latest technology to ensure that we are delivering quality and innovations at all times.


Pearl Scan Group has the infrastructure to provide quick turnaround for urgent document scanning needs to taking on a large volume scanning and conversion of documents, microfilm media, books etc. projects. Our document scanning and data capture service centre always run at 80% of its productivity allowing 20% space and resources for on-demand, ad-hock projects.