Surveying and scanning
Surveys are great ways for businesses across all industries to uncover answers to specific questions about their products and services – direct from customers and potential customers. Survey questions are usually extremely varied to cover a wide range of topics, and can be asked in an array of formats, including multiple choice, ranking, and simple yes/no. In order for businesses to get the most out of these surveys, questions need to be planned out strategically and structured in a way that encourages the respondent to answer.Things you need to consider include:
- The main goal of the survey
- How you plan to apply the survey data
- The decisions you will make as a result of the survey data
Although surveys are vital to the continuing success of businesses everywhere, the time and cost implications associated with conducting market research manually has meant that, in recent years, manual surveys have taken somewhat of a backseat in order to make way for digital and online surveys. Although digital surveys serve a purpose – particularly for online transactions, response rates are often low, and answers can be vague or simply missed out. Paper-based surveys however can help increase response-rates by giving all targeted participants an equal opportunity to take part.
Conducting market research takes time and careful planning, however collating all respondent data and entering it into a database is extremely time-consuming – not to mention the various implications of having to store all the responses in organised folders. Survey scanning can solve all these problems. It not only copies the information onto a document, but uses sophisticated data capture software to capture the responses and feedback. The data is then separated out, allowing it to be exported to spreadsheets, onto CRM systems, into Access and Outlook, or in almost any format you desire.
The most cost-efficient and accurate way of capturing and gathering the data from questionnaires, surveys, forms, and exam papers, survey scanning can save businesses vital and energy time that can be spent elsewhere.
Pearl Scan have been helping companies overcome this for more than 10 years. Businesses from a whole host of sectors, marketing research agencies, medical trusts and universities have all benefitted from our survey scanning solutions.
A data capture specialist will work with you to study your survey, form or questionnaire, assessing:
- Question types (for example whether it’s a closed or open-ended question)
We can also produce statistical analysis reports both in Excel or PDF formats which can be simple or as elaborate as you wish.