Analyse market research in record time, digitally

In order to understand the needs of existing and potential customers, businesses need to undertake market research. Although this is universally-known and understood, the fact is that that many businesses simply do not undertake market research as often as they should – if at all. However not doing this regularly could impact each business exponentially.

Why is customer feedback so important?

Customer feedback can have a significant impact on how your company is perceived right now, while also helping to develop it in the future. Customer feedback helps to measure customer loyalty and your business objectives where consumers are concerned. However more than that, customer feedback can also help you to identify gaps in the market, your offering or services. In turn, this can help to drive forward expansion plans in order to meet the needs of your customers – or potential customers.

What can be done with customer feedback?

Armed with what your customers think of your business and its services, as well as suggestions for improvements, the possibilities are only limited to what you can achieve. If you notice a demand for a service you don’t offer for example, then you could explore the remit. Likewise if you find a service you offer isn’t really valued, reducing the importance of it and putting your resources into more fruitful areas can help your ROI.

How can Pearl Scan help?

We’re not going to lie; conducting customer feedback and analysing the results can be time consuming. But it doesn’t have to be. We can scan all of your completed customer feedback forms and questionnaires and present the results to you in an easy to understand formats for you to decipher and use to your advantage with minimal hassle.

How does it work?

We’re all about options at Pearl Scan. You can either send us your forms in a large batch, send them in bits and bobs as needed or as they come in, or you can take advantage of our complimentary collection and delivery service. For those who are running a campaign where surveys are being drip-fed, but results need to be recorded instantly, a dedicated PO Box can be set up for you for between six and 12 months.

Despite companies understanding the importance of feedback, the fact that most do not undertake it could spell disaster going forward. There’s no denying that we are facing a tough time ahead in the business world, so understanding your customers and their demand is key to ensuring you are on the right path to succeed.

How digitalisation could be the cure to numerous ailments and diseases

The health secretary may have ditched his flagship pledge to create a paperless NHS by next year, but that doesn’t mean there isn’t a need for a paperless system in place in the struggling health sector.

We all know the incredible benefits paperless processes can bring. And the struggling NHS is often looked at as one of the sectors that can benefit the most from the cost and time savings embracing the digital age brings. However as much as the active NHS can profit from paperless processes, grabbing hold of modern processes behind the scenes can also go a long way.

Medical research and clinical trials are at the heart of the health sector. Without this invaluable research, it would be impossible for medical professionals to do the majority of their jobs. So how can digitalisation help this process become more streamlined and effective to help professionals find answers and even cures to some of the world’s most debilitating and fatal diseases?

Digitalisation can help to accelerate all phases of clinical research and data gathering process

In a world where we are making more breakthroughs than ever before, a system needs to be in place to document these often life-saving bits of research. And often, the faster we can get this documented, the quicker lives can start to be saved. Information can be passed to medical experts in an instant, while the outcomes of trials can also be documented and sent for analysis at the touch of a button.

Operating a paperless system helps to minimise staff cost and the time spent entering data from paper forms

There’s no denying that research – particularly medical research – is expensive. Although in order to be effective, corners cannot be cut, there are ways processes can be cheaper. And paperless systems should be at the heart of that. It’s been well-documented that paperless systems minimise wasted time and staff cost, so why shouldn’t this be implemented in medical research?

Computers help to eliminate manual data mistakes and improve accuracy to 99.99%

The need for accuracy in the medical field cannot be underestimated. However in such a busy area, this can be hard to guarantee – unless the switch to digital procedures is adopted that is. It’s been proven that computers help to improve accuracy universally, but in the medical field, they eliminate the manual data errors, resulting in improved accuracy of 99.9%.

Despite the undeniable benefits paperless processes can bring and the numerous lives it can help to save, it’s still widely acknowledged that clinical development and medical research is still largely a paper-driven process. But it doesn’t have to be.

To find out more about our dedicated and confidential medial research and clinical trial scanning and hosting services, get in touch today.

Pearl Scan reiterates the importance of digitising the building industry

Pearl Scan, one of the UK’s most established companies dedicated to document scanning and management, has stressed the importance of technology when it comes to the building trade, emphasising how adopting digital processes can help the sector grow and develop further – and as a result, have a positive effect on the economy.

The building industry is, by default, hands-on. But technology can play a large part in the sector, helping it to move forward and develop like never before. Nowadays it is commonplace to find out information, such as building plans, deeds and planning applications online, but there is much more that can be done, according to Pearl Scan’s managing director.

Naveed Ashraf, Managing Director, Pearl Scan Group, says, “In the past, the best way to retain planning application records was to store them on microfiche, but as technology has advanced at a greater speed than many anticipated, it has become clear that microfiche storage no longer addresses business processes – and actually waste valuable resources.

“Over the last five years, local authorities have really embraced the digital age, making the use of social media to open up a two-way form of communication, investing in websites in order to inform local residents about the issues that affect them, and of course making information freely available to those who request it. But despite these developments, more can be done to help streamline the way it is run behind the scenes and speed up the time it takes for planning investigations to be conducted and shorten the time between application and a decision being made.”

It’s no secret that the country is facing a chronic housing shortage. Latest figures suggest that the country will have a housing deficit of 1m by 2025, due to both a slowdown in the building industry and an increase in the population. And despite the government pledging more money than ever before into the building trade, it could actually be technology that helps to lift the fledging industry by increasing the speed of retrieval and providing more effective service to construction and investment companies.

Pearl Scan specialises in the digitisation of microfiche and paper documents.